Our story
We're the small
dog people
Our Story
Small dogs are a category of their own. Different rhythms. Different needs. A different kind of presence in your life. They deserve their own focus.
That’s why we built something entirely for them. Thoughtfully crafted recipes made specifically for small dogs, balancing flavour, nourishment and care in every bowl. Because when something matters as much as they do, it’s worth taking the time to get it right.
Why we created
Small Matters
We made Small Matters because small dogs live differently. They’re not hanging out in the backyard waiting for dinner. They’re in the mix — on the couch, in the car, at the café, under your feet (always).
So we figured their food should be made for their kind of life — not just a smaller version of someone else’s.
What we made
Small Matters is food made especially for small dogs.
That means smaller kibble, big flavours, and serious quality — designed to support their little bodies and their very big personalities.
ingredients
that matter
It’s everyday nutrition for the dogs who do the most. And when you’re living a big life, the details matter. That’s why every recipe is built with carefully chosen ingredients and targeted support for the things small dogs need most — from happy tummies to bright eyes to strong little bones
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PREBIOTIC FIBER & PROBIOTICS
to support microbiome health and happy tummies
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CALCIUM & PHOSPHORUS
to help support strong little bones and healthy little teeth
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HIGH QUALITY PROTEIN
to support strong, healthy muscles for small-but-mighty dogs
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DHA
to help support healthy brain development
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TAURINE
to support bright eyes & strong hearts
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OMEGA-3 & 6
to support healthy skin and a shiny coat
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ADDED ANTIOXIDANTS
to support a strong immune system